LAUREN’S
DESIGN WORK
“Evil” By Melanie Martinez - Lyric Video
July-August 2024 | Animated Lyric Video | 3 minutes, 10 sec.
In this 2 month personal project between semesters, I created something I’ve wanted to for a while. This typographic and photographic motion piece layers graphical signifiers of vibrant plant life, natural beauty, and overgrowth combined with gritty, imperfect, and organic textures to tell a musical narrative of the personal exploration of revenge, karma, and retribution, inspired by the pre-established Melanie Martinez PORTALS visual aesthetic.
Deliverables:
Video (.mp4)
Concept and Moodboard
Style Frames Compared To Final Gifs
LAUREN’S
DESIGN WORK