PROJECT SUMMARY

WINTER 2025 - PACKAGING DESIGN 
WITH ADJUNCT TEACHER LISA WALLACE

This project was the second half of my Packaging Design class in my final semester at CCS. We were tasked with creating a visual identity for a new fictional brand, then to create packaging for 3 styles of products. I was given the brand Ear Buddies with a base for research and target demographic.

This was one of the final projects I completed during my time at CCS, and it is really where I developed a feeling that packaging design is something I could do.

First Wave of Research Presentation

BRAND AUDIT, TARGET DEMOGRAPHIC, AND COMPETITION

Taking inspiration from the technological details of sound equipment, as well as factoring in the culture around ear protection for our 18-65 wide audience, the concept for Ear Buddies is to protect the user at any of life’s volume levels, with versatile, reusable ear plugs that can be used anywhere.

During this exercise, our teacher wanted us to break down our ideas pulled from our research into more abstract concepts that can be represented visually. For my visual direction, I decided to get into the way sound data is visualized, whether it be lines of code, waves, or the circular dials and counters on sound equipment. 

My overall concept was that Ear Buddies has no compromises between your ears, music, or sound quality, so they cover all bases for our audience’s needs and what they would look for in a brand of ear plugs based on my research: eco-conscious and aware of trends, representing the precision of sound quality they’ll experience while wearing them.

USING MY NEWLY DEFINED BRAND ASSETS, IT WAS THEN TIME TO START MAKING DIRECTLY ON THE DIELINE, AND MAKING SEVERAL ITERATIONS. OUR METHOD FOR THIS WAS CALLED “MILD TO WILD” .