MOTION, BRAND, & GRAPHIC DESIGN
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Freelance Motion Signage Series
January 2026- | Several Dispensaries Across Detroit
This work has been created as an additional opportunity from my former manager at Simply Loud. He offered me the chance to design for several of his new dispensaries as they were being closed and reopened under his new management. It was then my job to create a visual language and series of motion graphics that relate to the previous visual language ,but also elevate it and reimagine it as a new and unique place to shop.
Deliverables:
In-Store Motion Signage
Luv Cannabis Co. | 19705 W Seven Mile Rd, Detroit, MI 48219 | Previous Graphics & Interiors
About the Brands & Backgrounds: Luv Cannabis Co
As was the case for the majority of my design projects, I was given a logo and no other visual elements. But, I decided to give both of these logos a refresh, since the given assets were grainy and non-transparent, so kinda difficult to make a nice graphic out of them. Luv already had a strong visual language onto which I could base my signage, and a nice color scheme that I knew my manager liked. The House of Mary Jane already had two logos to work with, and they were high-quality enough that I didn’t feel the need to update them.
New Logo and Supplementary Graphics (Public Domain + Creative Commons License)
Refreshed Logo - Lauren Mehl (2025)
Static Signage vs. Motion Series
The House of Mary Jane | 19154 James Couzens Fwy, Detroit, MI 48235 | Current Graphics & Interiors
Stoney Leaf | 17498 Mt Elliott St, Detroit, MI 48212 | Former Graphics, Exterior, & Interiors
Refreshing Stoney Leaf’s Brand Identity
To Be Continued...
I’m thankful for my management and marketing team for the opportunity to design for yet another new Detroit dispensary. I feel a unique sense of purpose and fullfillment knowing that my work is going to be seen by people in the community that have accepted me into it ever since I came here a few years ago. Stay tuned for more designs for this place coming very soon! -L
MOTION, BRAND, & GRAPHIC DESIGN