THIS 6-WEEK PROJECT INTRODUCED US TO THE CONCEPTS OF BRAND IDENTITY AND VISUAL LANGUAGE WHILE HONING OUR IMAGE-MAKING SKILLS. THIS RESULTED IN A SET OF 12 IDENTITY CARDS THAT CAPTURE KURT COBAIN’S ESSENCE IN AN ABSTRACT, GRITTY, AND PERSONAL WAY. 

WE HAD TO PICK A REAL-LIFE PERSON WHO COULD BE INTERPRETED IN DIFFERENT WAYS, POTENTIALLY SEEN AS BOTH A “HERO” OR “VILLAIN” DEPENDING ON THE PERSPECTIVE. I CHOSE KURT COBAIN, ONE OF MY FAVORITE MUSICIANS AND ARTISTS. THIS PROJECT WAS MADE FOR FANS OF KURT WHO CONNECT WITH HIS RAW AUTHENTICITY AND THE POWERFUL, GRUNGY AESTHETIC THAT DEFINED HIS LIFE AND MUSIC.

THIS AESTHETIC WAS INSPIRED BY COBAIN'S RAW, MESSY, AND LOUD STYLE, BOTH VISUALLY AND MUSICALLY. PLACES LIKE THE BRIDGE IN ABERDEEN, WHICH WERE SIGNIFICANT TO KURT, HELPED SHAPE THE WORN, LIVED-IN FEELING OF THESE CARDS, REFLECTING HOW HIS EXPERIENCES AND ART WERE SO UNIQUE TO HIM.

ONCE I HAD SETTLED ON A VISUAL LANGUAGE TO EXPRESS, THE TASK BECAME EXPRESSING THE IDEA VISUALLY WITH A SMALL ICON, DRAWING, OR SORT OF SIGNIFIER.

I HAD THE IDEA TO DRAW SCRIBBLED SKETCHES OF EACH IDEA THE SAME WAY HE WOULD DRAW IN HIS JOURNAL. WITH MY SYSTEM DEFINED, IT WAS TIME TO BEGIN THE ITERATION PROCESS ON HOW EACH INDIVIDUAL CARD WOULD LOOK WITH EACH IDEA EXPRESSED SEPERATELY.

WHAT DID I LEARN DURING THIS JOURNEY?

THIS WAS A DEEP DIVE INTO BRAND IDENTITY AND VISUAL LANGUAGE, AND IT TAUGHT ME HOW TO DEVELOP SOMEONE’S ESSENCE INTO A VISUAL FORMAT.

 IT WAS ALSO MY FIRST TIME PRESENTING SUCH RESEARCH IN A CLASSROOM SETTING. I LEARNED HOW TO TRANSLATE KEY VISUAL SIGNIFIERS OF SOMEONE’S IDENTITY INTO A FINAL DESIGN WHILE KEEPING THE AUTHENTIC FEEL INTACT.