MOTION, BRAND, & GRAPHIC DESIGN
#WHYVOTE - BUILD THE FUTURE CAMPAIGN.
PROJECT SUMMARY
FALL 2024 - VOICEBOX #WHYVOTE DESIGN SPRINT
IN THIS 3-WEEK DESIGN SPRINT DUO PROJECT, WE WERE TASKED WITH CREATING A BRANDING SYSTEM OR CAMPAIGN FOR THE #WHYVOTE USA CONTEST BY CREATIVE CONSCIENCE.
MY PARTNER WAS THE AMAZING KATE DEMBOWSKI, WHO FOCUSED ON SOCIAL MEDIA STILLS AND CONTRIBUTED TO MUCH OF THE VISUAL DIRECTION AND LANGUAGE ESSENCE OF THIS CAMPAIGN.
MY PARTNER WAS THE AMAZING KATE DEMBOWSKI, WHO FOCUSED ON SOCIAL MEDIA STILLS AND CONTRIBUTED TO MUCH OF THE VISUAL DIRECTION AND LANGUAGE ESSENCE OF THIS CAMPAIGN.
FEATURED BY CREATIVE CONSCIENCE + CCS
DELIVERABLES
INSTAGRAM CAROUSEL
MOTION / DYNAMIC SPRITES
30 SEC EXPLAINER VIDEO
SHOW YOUR PROCESS.
FIRST WAVE OF RESEARCH
GIVEN BOTH OF OUR TIES TO WORKING CLASS BACKGROUNDS, WE DECIDED TO FOCUS ON PEOPLE IN OUR GENERATION WHO WORK IN THE TRADES AND ARE NOT IN SCHOOL.
WE RESEARCHED WAYS TO SPEAK TO THEIR VALUES AND WHAT THEY CARE ABOUT, AND THUS WHY THEY SHOULD VOTE TO PROMOTE THOSE VALUES.
WE RESEARCHED WAYS TO SPEAK TO THEIR VALUES AND WHAT THEY CARE ABOUT, AND THUS WHY THEY SHOULD VOTE TO PROMOTE THOSE VALUES.
CONCEPT + MOODBOARD
WE WANT FIRST-TIME VOTERS CURRENTLY IN THE WORKFORCE TO UNDERSTAND HOW THEIR VOTES ARE IMPORTANT, SPECIFICALLY AS IT RELATES TO THEIR CAREER.
BY USING THEIR RIGHT TO VOTE, TRADES WORKERS ARE PROTECTING THE POLICIES THAT WILL PROTECT THEIR BUSINESS AND LIVELIHOOD FOR YEARS TO COME.
BY USING THEIR RIGHT TO VOTE, TRADES WORKERS ARE PROTECTING THE POLICIES THAT WILL PROTECT THEIR BUSINESS AND LIVELIHOOD FOR YEARS TO COME.
BRAND GUIDELINES
IT WAS THEN TIME TO START GETTING VISUAL, BUT THIS IS ALSO WHERE THIS PROJECT DIFFERS FROM MOST.
CREATIVE CONSCIENCE ALREADY HAD A DEFINED BRAND LANGUAGE AND GUIDELINES TO FOLLOW, SO WE DIDN’T HAVE TO WORRY ABOUT SPENDING A WHILE PICKING COLORS OR TYPOGRAPHY.
THAT BEING SAID, THAT DIDN’T MEAN WE COULDN’T HAVE FUN WITH IT. WE WERE ENCOURAGED TO EXPLORE THE BOUNDARIES OF THE DESIGN LANGUAGE AND CRAFT IT SPECIFICALLY TO OUR TARGET AUDIENCE. THE MAJORITY OF BOTH VIDEO AND STILL ASSETS COME FROM ADOBE STOCK. WE BEGAN TO PULL INSPIRATION FROM THINGS THE TRADES WORKERS WOULD SEE IN EVERYDAY LIFE, POSTERS AND SIGNAGE THAT FEELS FAMILIAR.
CREATIVE CONSCIENCE ALREADY HAD A DEFINED BRAND LANGUAGE AND GUIDELINES TO FOLLOW, SO WE DIDN’T HAVE TO WORRY ABOUT SPENDING A WHILE PICKING COLORS OR TYPOGRAPHY.
THAT BEING SAID, THAT DIDN’T MEAN WE COULDN’T HAVE FUN WITH IT. WE WERE ENCOURAGED TO EXPLORE THE BOUNDARIES OF THE DESIGN LANGUAGE AND CRAFT IT SPECIFICALLY TO OUR TARGET AUDIENCE. THE MAJORITY OF BOTH VIDEO AND STILL ASSETS COME FROM ADOBE STOCK. WE BEGAN TO PULL INSPIRATION FROM THINGS THE TRADES WORKERS WOULD SEE IN EVERYDAY LIFE, POSTERS AND SIGNAGE THAT FEELS FAMILIAR.
IMAGE STYLE
WE WANTED TO FOCUS ON DETAILS, TEXTURES, EXPERIENCES, AND ACTIVITIES THAT OUR AUDIENCE WOULD UNDERSTAND, AND USE IT TO SPEAK THEIR LANGUAGE.
PEOPLE IN THIS DEMOGRAPHIC VALUE AUTHENTICITY, STABILITY, AND THINGS BEING CLEAR AND DIRECT. WE WANTED TO BE THE SAME WITH OUR CAMPAIGN LANGUAGE AND MESSAGING.
PEOPLE IN THIS DEMOGRAPHIC VALUE AUTHENTICITY, STABILITY, AND THINGS BEING CLEAR AND DIRECT. WE WANTED TO BE THE SAME WITH OUR CAMPAIGN LANGUAGE AND MESSAGING.
CLICK OR TAP TO ENLARE IMAGE GALLERY
GRAPHIC STYLE
THE DIAGONAL LINES OF CAUTION TAPE WERE PERFECT FOR THIS AUDIENCE, AS THESE ARE LINES THAT ARE OFTEN FOUND ALL OVER WAREHOUSES AND CONSTRUCTION SITES.
EXPLAINER STORYBOARDS
MOTION AND CAROUSEL STYLE FRAMES
FINAL SYSTEM CONCLUSION AND APPLICATIONS
WHAT DID I LEARN DURING THIS JOURNEY?
THIS PROJECT SHOWED ME THE IMPORTANCE OF TARGETED MESSAGING AND WORKING WITHIN ESTABLISHED BRAND GUIDELINES WHILE STILL INJECTING A PERSONAL TOUCH. IT ALSO HIGHLIGHTED THE VALUE OF RESEARCH IN DEVELOPING COMMUNICATION STRATEGIES THAT CONNECT AUTHENTICALLY WITH AN AUDIENCE.
MOTION, BRAND, & GRAPHIC DESIGN
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